First Home Melbourne

Privacy Policy

Williams Family Trust ABN 36 496 700 190
Effective date: 01 July 2025

Who Are We?

Williams Family Trust ABN 36 496 700 190 ("Williams Family Trust", "we", "us" or "our") operates various business and investment activities and may collect, hold, use and disclose personal information in the course of those activities.

We respect and value the importance of privacy and data security. This Privacy Policy outlines how we collect, use, disclose and protect personal information when you interact with us, including through our website, advertisements, promotions or other dealings.

Our Commitment to Protect Your Privacy

We are committed to protecting your personal information and handling it responsibly.

Any personal information we collect will only be used for the purposes for which it was collected, or as otherwise permitted or required by law.

We aim to ensure that you can be confident that any personal information we hold about you is treated securely and in accordance with applicable privacy laws.

We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and any other relevant legislation.

Personal Information

"Personal information" means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not and whether recorded in a material form or not.

The types of personal information we may collect include, but are not limited to:

  • Name
  • Date of birth
  • Address
  • Contact details
  • Account or transaction details
  • Occupation
  • Any other information reasonably necessary to identify you

Depending on the nature of your dealings with us, we may also collect additional information relevant to the services or activities involved.

How We Collect Your Personal Information

Where reasonable and practicable, we collect personal information directly from you.

We may collect personal information through:

  • Our website
  • Online forms
  • Promotions, competitions or advertisements you respond to
  • Communications with us (including email, telephone or written correspondence)

Tracking Technologies

Like many websites, we may collect information about your interaction with our website using cookies and similar technologies ("Tracking Technologies").

Information collected may include:

  • IP address
  • Date and time of visits
  • Pages viewed
  • Links clicked
  • Time spent on our website

This information is used to:

  • Measure website traffic and usage
  • Improve website functionality
  • Understand how users interact with our website
  • Identify potential security or fraudulent activity

We also set two first-party cookies that record the source of your visits to our website (for example a search engine, our Google Business Profile, or an advertisement, including the advertisement's click identifier). They contain no name, email address or financial information and expire after 90 days. If you submit an enquiry, this information is sent with it so that we can understand which of our marketing channels are effective.

You can usually modify your browser settings to refuse cookies or alert you when cookies are being used.

Advertising — the Meta (Facebook) pixel

We use the Meta pixel, a small piece of code provided by Meta Platforms, so we can tell which of our Facebook and Instagram advertisements bring people to this website and which of those visits lead to an enquiry. Meta sets its own cookies when the pixel runs.

Through the pixel, Meta receives:

  • The pages you view on this website
  • Which calculator you used — but never the figures you enter into it. Your income, your deposit and the result are not sent to Meta or to anyone else
  • Whether you requested a guide or booked a consultation
  • Where you provide your email address on one of our forms, a hashed (scrambled) version of that address, so that Meta can recognise you as the person who saw the advertisement. The address itself is not sent
  • Your IP address and browser details, which Meta collects automatically and may use for its own purposes under its own privacy policy

You can prevent this by using your browser's tracking protection or an ad blocker, or by adjusting your advertising settings within Facebook and Instagram. Doing so does not affect your use of this website.

Analytics — Google Analytics

We use Google Analytics, a service provided by Google, to understand how many people visit this website, which pages they view, and how they found us (for example a Google search, our Google Business Profile, an advertisement or a shared link). Google sets its own cookies when it runs.

Through Google Analytics, Google receives:

  • The pages you view and the source of your visit
  • Whether you submitted one of our forms, and which form — but never your name, email address, phone number or any figure you enter
  • Your IP address, approximate location, device and browser details, which Google collects automatically and may use under its own privacy policy

You can prevent this by installing the Google Analytics opt-out browser add-on or by blocking cookies in your browser settings. Doing so does not affect your use of this website.

Why We Collect Your Personal Information

We collect personal information for purposes including:

  • To communicate with you
  • To establish and verify your identity
  • To provide products, services or information requested by you
  • To manage our relationship with you
  • For marketing and promotional purposes (where permitted by law)
  • To operate, manage and improve our business

We may disclose personal information to third parties that assist us in operating our business or providing services, or where required or authorised by law.

Updating Your Personal Information

We take reasonable steps to ensure that the personal information we hold is accurate, up to date and complete.

If your personal information changes, we ask that you notify us as soon as practicable.

You may request access to or correction of your personal information by contacting us at:

Disclosure of Personal Information

We may disclose personal information in the following circumstances:

  • To service providers and contractors who assist us in operating our business
  • To professional advisers such as accountants, lawyers or consultants
  • To technology, data storage or IT service providers
  • To any person or entity where you have provided consent
  • Where disclosure is required or authorised by law
  • To entities involved in a business restructure, sale or transfer

Before disclosing personal information, we take reasonable steps to ensure that the recipient handles the information in a manner consistent with our privacy obligations.

We may store personal information using cloud-based systems, and this information may be stored on servers located outside Australia. Where this occurs, we take reasonable steps to ensure appropriate data protection measures are in place.

Sensitive Information

Sensitive information includes information about racial or ethnic origin, political opinions, religious beliefs, health information, criminal history or similar matters.

We will only collect sensitive information where it is reasonably necessary and with your consent, or where otherwise permitted or required by law.

Security of Your Personal Information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These steps include physical, electronic and administrative safeguards appropriate to the nature of the information held.

Direct Marketing

We may use personal information to provide you with information about products, services or opportunities that may be of interest to you.

You may opt out of receiving marketing communications at any time by contacting us using the details below or by using any unsubscribe facility provided.

We will not charge you for processing an opt-out request and will action it within a reasonable time.

Complaints and Disputes

If you believe we have mishandled your personal information or breached the Privacy Act, you may lodge a complaint by contacting us at:

We will acknowledge your complaint within a reasonable time and aim to resolve it within 30 days.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices or operational needs.

The most current version will always be available upon request or via our website where applicable.